Starbucks has been cheering about its ability to create 50,000 drink combinations for a while. I went to the Web site today to check the balance on a gift card and saw this fun little game that lets you tell the world about “your drink.” If you login at 10 a.m. PST there are a limited number of free t-shirts that Starbucks is giving away created by designer Mychael Knight (a Project Runway contestant, season 3). If you don’t get a T, you can still download desktop wallpaper (which I didn’t do…) or take a screenshot to put on your blog (which I did…).
A Web site can no longer function well if it’s just a “brochure on steroids.” Companies of all sizes have to look for ways to provide fresh content (try blogging, providing articles, updating your newsroom) and increase interactivity (case in point: Starbucks). People must have a reason to come back.
What are some of your favorite sites that follow this new model?
Kelli Matthews 
Hi Kelli,
This is funny! Is the event still going on? I might try it tomorrow morning.
For the online interactivity with customers, I know there are some companies developing very funny online activities for customers, for example, quiz or online games. For instance, Ben& Jerry’s created an extremely fun site for people to play around on its website (http://www.benjerry.com/fun_stuff/index.cfm). A variety of fun stuff is waiting there for people to explore!! I think this strategy is very appealing to children and teenagers.
Sorry for commenting on your blog so late as I was just startled from my sleep and realized I have not made my comments and have not send you my blog. En, it’s very quiet in such a midnight and feel so good!